Best Jasper Alternatives for Blog Writing in 2026
Jasper's blog writing features are decent, but the platform is really optimised for short-form marketing copy rather than long-form articles. If blogging is your primary use case, these alternatives offer better long-form writing quality, SEO integration, or more affordable pricing for dedicated bloggers.
Quick Comparison
| Tool | Pricing | Rating |
|---|---|---|
| Claude | Free plan Pro $20/month, Team $25/user/month | 4.8 |
| Surfer SEO | Free plan Essential $89/month, Scale $129/month | 4.3 |
| ChatGPT | Free plan Plus $20/month, Team $25/user/month | 4.5 |
| Koala | Free plan Essentials $9/month, Professional $25/month, Premium $49/month | 4 |
| Writesonic | Free plan Individual $16/month, Team $13/user/month | 3.9 |
Detailed Reviews
Claude
Anthropic's AI assistant that produces exceptionally natural long-form content, with a writing style that requires significantly less editing than most AI tools.
Pros
- +Produces the most natural, human-sounding blog content
- +Handles complex topics with nuance and depth
- +Large context window maintains consistency across long articles
Cons
- -No built-in SEO tools or keyword optimisation
- -No blog templates or content planning features
- -Requires manual workflow for publishing
Pricing
Surfer SEO
An SEO-focused content platform with a built-in AI writer that generates blog posts optimised for search rankings based on real-time SERP analysis.
Pros
- +AI writing is guided by real-time SEO data and competitor analysis
- +Content score shows how well optimised your article is
- +Integrates with Google Search Console for performance tracking
Cons
- -Writing quality is functional but not exceptional
- -Primarily an SEO tool with AI writing bolted on
- -Pricing is steep for the AI writing features alone
Pricing
ChatGPT
OpenAI's AI assistant with strong blog writing capabilities, web browsing for research, and Custom GPTs that can be configured as dedicated blog writing assistants.
Pros
- +Web browsing enables research-backed blog content
- +Custom GPTs can encode your blog's style and guidelines
- +Versatile enough to handle outlines, drafts, and editing
Cons
- -Default writing style can sound generic without customisation
- -No SEO optimisation features built in
- -Long articles may drift in tone without careful prompting
Pricing
Koala
A specialised AI blog writer that generates SEO-optimised articles from a single keyword, including outlines, headings, internal links, and FAQ sections.
Pros
- +One-click article generation from a single keyword
- +Automatic internal linking and FAQ generation
- +Built-in real-time SERP analysis for SEO optimisation
Cons
- -Output reads more like SEO content than engaging prose
- -Limited control over writing style and voice
- -Heavily focused on SEO blogs, less versatile for other formats
Pricing
Writesonic
An AI writing platform with a dedicated Article Writer tool that generates long-form blog posts with SEO optimisation and direct WordPress publishing.
Pros
- +Dedicated Article Writer mode for structured blog posts
- +Direct WordPress integration for one-click publishing
- +Built-in fact-checking reduces inaccurate claims
Cons
- -Writing quality is below Claude and ChatGPT
- -Articles can feel template-driven and repetitive
- -Credit-based pricing makes costs unpredictable
Pricing
Our Verdict
Claude is the clear winner for blog writing quality, producing content that genuinely reads well and requires minimal editing. If SEO is your primary concern, Surfer SEO offers the most data-driven approach to ranking well. For budget-conscious bloggers, Koala offers remarkable value with its keyword-to-article pipeline at just $9/month.